Mejo 533 final stuvia Study guides, Class notes & Summaries

comprehensive crisis management program (CCMP) - ANSWER How we mitigate crisis to make it back to how things were or better Disaster - ANSWER events that are sudden and seriously disrupt routines of systems -New courses of action to cope -Pose a danger to values and social goals -Large in scale and impactful Crisis - ANSWER potentially hazardous, threatening or damaging natural or manmade situation that poses a threat to life, safety, property, or reputation Four Factor process of cr...

Crisis Response Content Categories -ANSWER -Instructing info -Adjusting info -Reputation management SCCT -ANSWER -situational crisis communication theory -Attribution theory-- people need to assign blame Crisis response strategies postures -ANSWER -denial -diminish -rebuilding -reboistering What is the first step in the evaluation process? -ANSWER data collection 3 basic factors of persuasion -ANSWER -credibility -emotion -reason RSS -ANSWER really simple

what makes something news worthy? -ANSWER timeliness, proximity, impact, prominence, oddity, relevance, conflict. golden hour -ANSWER one hour rule for responding to crisis form -ANSWER how the response should be prepared strategy -ANSWER how the response is executed stealing thunder -ANSWER organization reports crisis before news sources, making them seem more credible interim processing -ANSWER how the crisis affects the organization imediately, sometimes need to hire new people...

what makes something news worthy? -ANSWER timeliness, proximity, impact, prominence, oddity, relevance, conflict. golden hour -ANSWER one hour rule for responding to crisis form -ANSWER how the response should be prepared strategy -ANSWER how the response is executed stealing thunder -ANSWER organization reports crisis before news sources, making them seem more credible interim processing -ANSWER how the crisis affects the organization imediately, sometimes need to hire new people...