Adv 390 Study guides, Class notes & Summaries

ADV 390 Exam 1 with Verified Solutions Creativity creativity is taking existing things and combining them in new ways or for new purposes What were the 3 phases in the history of the concept of creativity? Phase 1: Gift from Gods or God Phase 2: Renaissance to Humanism Phase 3: Psychological and Contextual Influences Phase 1: Gift from Gods or God The bi-cameral mind • One chamber: receptacle for creative impulses • Other chamber: express this inspiration through speech, w...

ADV 390 Exam 1 UIUC with Complete Solutions Three Phases of Creativity Gift from Gods, Renaissance to Humanisms, Psychological and Contextual Influences Gift from Gods Phase of Creativity 1000BC to 200BC Garnered from Bible/Homer Bicameral Mind Gods "inspired people" Multiple Gods=Paganism Drive for Honor Greek Golden Age was 500 to 200BC Renaissance to Humanisms Phase of Creativity 1350 AD to 1500s AD End of Dark Ages, Post-Plague Patronage Shifts Rise of the Artisans ...

ADV 390 Exam 2 UIUC with Complete Solutions Brand name or symbol used to identify the source of a product Brand Equity An intangible asset (Ex. loyal customers, symbols, patents, trademarks, channel relationships, personality, identity, etc...) Three Perspectives of Brand Equity Financial Brand Extensions Consumer-Based Financial Perspective you can charge more for a brand. Premium brands can be sold or leased. Companies can also pay you to use your brand name to sell their...

Three Phases of Creativity - Ans Gift from Gods, Renaissance to Humanisms, Psychological and Contextual Influences Gift from Gods Phase of Creativity - Ans 1000BC to 200BC Garnered from Bible/Homer Bicameral Mind Gods "inspired people" Multiple Gods=Paganism Drive for Honor Greek Golden Age was 500 to 200BC Renaissance to Humanisms Phase of Creativity - Ans 1350 AD to 1500s AD End of Dark Ages, Post-Plague Patronage Shifts Rise of the Artisans Self Responsiblity

Six Negative Traits of Pro/Big C People - Ans 1. Egotistical, self-centered, snobbish 2. Impulsive, careless, impatient 3. Argumentative 4. Immature 5. Absentminded, forgetful 6. Neurotic

Three Phases of Creativity - Gift from Gods, Renaissance to Humanisms, Psychological and Contextual Influences Gift from Gods Phase of Creativity - 1000BC to 200BC Garnered from Bible/Homer Bicameral Mind Gods "inspired people" Multiple Gods=Paganism Drive for Honor Greek Golden Age was 500 to 200BC Renaissance to Humanisms Phase of Creativity - 1350 AD to 1500s AD

Brand - name or symbol used to identify the source of a product Brand Equity - An intangible asset (Ex. loyal customers, symbols, patents, trademarks, channel relationships, personality, identity, etc...) Three Perspectives of Brand Equity - Financial Brand Extensions Consumer-Based

Elements that hold a campaign together - Ans Common theme. sell same feature/benefit same artistic decisions use same type face same general layout similar headlines same tone