Mktg 3340 final exam Study guides, Class notes & Summaries
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MKTG 3340 FINAL EXAM WITH COMPLETE SOLUTIONS 100%
- Exam (elaborations) • 8 pages • 2023
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MKTG 3340 FINAL EXAM WITH COMPLETE SOLUTIONS 100% MKTG 3340 FINAL EXAM WITH COMPLETE SOLUTIONS 100% MKTG 3340 FINAL EXAM WITH COMPLETE SOLUTIONS 100%
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MKTG 3340 Final Exam- Questions with complete solution 2024
- Exam (elaborations) • 9 pages • 2024
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MKTG 3340 Final Exam- Questions with complete solution 2024 
Possession Utility - correct answer e.g.) allowing several payment and credit options 
 
Depth of Product Line - correct answer the store carries a large assortment of each item 
 
e.g.) a shoe store that offers running shoes, dress shoes, and children's shoes 
 
Limited Service - correct answer the store provides some services, such as credit and merchandise return, but not others such as clothing alteration 
 
e.g.) General merchand...
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MKTG 3340 Final Exam Questions and Answers Rated A+ 2024
- Exam (elaborations) • 25 pages • 2023
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Role of Marketing 
Generate profitable revenue 
 
 
When a marketer can describe something it is called a 
product concept 
 
 
After buying an item we experience what? 
cognitive dissonance 
 
 
Ways to engage consumers, directly or indirectly 
-Directly: physically, email newsletters, one to one basis, calling, sending direct ads/texting, create relationship, personalizing advertising toward you 
-Indirectly: social media, PR, content marketing, commercials, billboards 
 
 
Role of the interne...
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MKTG 3340 Final Exam Questions 2024.
- Exam (elaborations) • 9 pages • 2024
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MKTG 3340 Final Exam Questions 2024. 
Possession Utility - correct answer e.g.) allowing several payment and credit options 
 
Depth of Product Line - correct answer the store carries a large assortment of each item 
 
e.g.) a shoe store that offers running shoes, dress shoes, and children's shoes 
 
Limited Service - correct answer the store provides some services, such as credit and merchandise return, but not others such as clothing alteration 
 
e.g.) General merchandise stores such as Walm...
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MKTG 3340 Final Exam Questions 2024.
- Exam (elaborations) • 9 pages • 2024
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Available in package deal
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- $12.49
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MKTG 3340 Final Exam Questions 2024. 
Possession Utility - correct answer e.g.) allowing several payment and credit options 
 
Depth of Product Line - correct answer the store carries a large assortment of each item 
 
e.g.) a shoe store that offers running shoes, dress shoes, and children's shoes 
 
Limited Service - correct answer the store provides some services, such as credit and merchandise return, but not others such as clothing alteration 
 
e.g.) General merchandise stores such as Walm...
And that's how you make extra money
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MKTG 3340 Final Exam 2024 with 100% correct answers
- Exam (elaborations) • 9 pages • 2023
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what is the role of marketing - correct answer generate profitable revenue 
 
what are the five steps in the marketing process model - correct answer 1. Understand the marketplace and customer needs and wants 
2. Design a customer value driven marketing strategy 
3. Construct an integrated marketing program 
4. Engage customers, build profitable relationships, and create customer value 
5. Capture value from customers and make money 
 
What is marketing management - correct answer art and ...
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MKTG 3340 Final Exam 2023-2024 Questions and Answers 100% Correct
- Exam (elaborations) • 6 pages • 2023
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MKTG 3340 Final Exam Questions and Answers 100% Correct 
 
MKTG 3340 Final Exam Questions and Answers 100% Correct 
 
MKTG 3340 Final Exam Questions and Answers 100% Correct 
 
MKTG 3340 Final Exam Questions and Answers 100% Correct 
possession utility - ANSWER-getting a product or service to consumers so they can own or use it 
 
depth of product line - ANSWER--stores that carry a considerable assortment of a related line of items are limited-line stores 
-ex: Sports Authority carries a co...
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MKTG 3340 final exam 2024 with 100% correct answers
- Exam (elaborations) • 8 pages • 2023
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possession utility - correct answer getting a product or service to consumers so they can own or use it 
 
depth of product line - correct answer -stores that carry a considerable assortment of a related line of items are limited-line stores 
-ex: Sports Authority carries a considerable amount of sports equipment from weight-lifting accessories to running shoes 
 
limited service - correct answer -provide some services such as credit and merchandise return, but not others, such as clothin...
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MKTG 3340 Final Exam with Correct Solutions 2024
- Exam (elaborations) • 7 pages • 2023
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Available in package deal
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Possession Utility - e.g.) allowing several payment and credit options 
 
Depth of Product Line - the store carries a large assortment of each item 
 
e.g.) a shoe store that offers running shoes, dress shoes, and children's shoes 
 
Limited Service - the store provides some services, such as credit and merchandise return, but not others such as clothing alteration 
 
e.g.) General merchandise stores such as Walmart make the customers responsible for shopping, but have salespeople available 
 
...
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MKTG 3340 Final Exam Questions with 100% Complete Solutions , A+
- Exam (elaborations) • 15 pages • 2023
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Available in package deal
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what is the role of marketing 
generate profitable revenue 
 
 
what are the five steps in the marketing process model 
1. Understand the marketplace and customer needs and wants 
2. Design a customer value driven marketing strategy 
3. Construct an integrated marketing program 
4. Engage customers, build profitable relationships, and create customer value 
5. Capture value from customers and make money 
 
 
What is marketing management 
art and science of choosing target markets and building pr...
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