Mktg 3340 exam 2 Study guides, Class notes & Summaries
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MKTG 3340 EXAM 2 QUESTIONS AND ANSWERS 100% VERIFIED
- Exam (elaborations) • 11 pages • 2023
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MKTG 3340 EXAM 2 QUESTIONS AND ANSWERS 100% VERIFIEDMKTG 3340 EXAM 2 QUESTIONS AND ANSWERS 100% VERIFIEDMKTG 3340 EXAM 2 QUESTIONS AND ANSWERS 100% VERIFIED 
 
how does idea generation play a role in the new product development process? - ANSWER-new product development process: strong new product planning, systematic and customer driven for finding and growing new products 
 
STEPS: 
1. idea generation 
2. idea screening 
3. concept development and testing 
4. marketing strategy development 
5. ...
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MkTG 3340 Exam 2 2024.
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MkTG 3340 Exam 2 2024. 
second dimension - correct answer Companies can't just keep a leadership position based on one aspect of customer values, they need to appeal to TWO customer values. Ex: Walmart- low price, frictionless 
 
retail proposition - correct answer Customers want to buy something they value from someone they trust 
 
superior competitive advantage - correct answer in order to win customers, retailers must offer products and experiences that are better than the competition 
 
Kh...
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MKTG 3340 Exam 2 questions & answers graded A+
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MKTG 3340 Exam 2 
Market Segmentation - correct answer aggregate consumers into groups (segments) that have similar needs and will react similarly to a marketing action 
 
Segmentation Strategies - correct answer - 1 product w/ multiple target segments (Johnson shampoo for dogs or babies, tums for calcium or antacid) 
- multiple products/ multiple segments (utility mini van vs. excitement sports car) 
- mass customization (dell built to order laptop) 
 
Criteria for effective market segmentation...
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MKTG 3340 EXAM 2 Final Exam 2024.
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MKTG 3340 EXAM 2 Final Exam 2024. 
 
ch9 market segmentation, targeting, and positioning - correct answer ... 
 
Market Segmentation Links Market Needs to an Organization's Marketing Program - correct answer identify market needs 
link needs to actions 
execute marketing program 
 
identify market needs - correct answer product features, expense, quality, savings in time and convenience 
 
link needs to actions - correct answer process of segmenting and targeting markets 
 
execute marketing pr...
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MKTG 3340 Exam 2 Pre-Test 2024.
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MKTG 3340 Exam 2 Pre-Test 2024. 
 
What is a marketing channel? 
A set of interdependent organizations that eases the transfer of ownership as products move from producer to business user or consumer 
 
 
Who are channel members/partners? 
Organizations or individuals that participate in the marketing channel. 
 
 
 
Brainpower 
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What are intermediaries? 
Channel members that help move the product from the manufacturer to the final consumer. 
 
 
What are wholesalers? 
Intermediaries t...
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MkTG 3340 Exam 2 Question and answers 2024 verified to pass
- Exam (elaborations) • 12 pages • 2024
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MkTG 3340 Exam 2 Question and answers 2024 verified to passsecond dimension - correct answer Companies can't just keep a leadership position based on one aspect of customer values, they need to appeal to TWO customer values. Ex: Walmart- low price, frictionless 
 
retail proposition - correct answer Customers want to buy something they value from someone they trust 
 
superior competitive advantage - correct answer in order to win customers, retailers must offer products and experiences that ar...
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MKTG 3340 Exam 2 Updated Test 2024.
- Exam (elaborations) • 12 pages • 2024
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MKTG 3340 Exam 2 Updated Test 2024. 
second dimension - correct answer Companies can't just keep a leadership position based on one aspect of customer values, they need to appeal to TWO customer values. Ex: Walmart- low price, frictionless 
 
retail proposition - correct answer Customers want to buy something they value from someone they trust 
 
superior competitive advantage - correct answer in order to win customers, retailers must offer products and experiences that are better than the comp...
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MKTG 3340 Exam 2 2023 (UPDATED) Question and answers correctly solved 2024
- Exam (elaborations) • 11 pages • 2024
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MKTG 3340 Exam 2 2023 (UPDATED) Question and answers correctly solved 2024What is a marketing channel? 
A set of interdependent organizations that eases the transfer of ownership as products move from producer to business user or consumer 
 
 
Who are channel members/partners? 
Organizations or individuals that participate in the marketing channel. 
 
 
 
Brainpower 
Read More 
What are intermediaries? 
Channel members that help move the product from the manufacturer to the final consumer. 
 
 
...
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MKTG 3340 Exam 2 question n answers verified to pass 2023/2024
- Exam (elaborations) • 22 pages • 2023
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MKTG 3340 Exam 2 
what does market segmentation do? - correct answer links market needs to an organization's marketing program 
 
what are the steps of market segmentation? - correct answer identify market needs > link needs to actions > execute marketing program 
 
what are the three foundations of modern marketing? - correct answer segment market, target market, positioning 
 
what do you do in a segment market? - correct answer divide larger markets into groups with similar needs and w...
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MKTG 3340 Exam 2 Questions and Answers 2024
- Exam (elaborations) • 18 pages • 2024
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MKTG 3340 Exam 2 Questions
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