Management (MGT31111)
Fairleigh Dickinson University
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MGMT 31111 Giordano: Positioning for international Expansion | MGMT31111 Giordano: Positioning for international Expansion
- Essay • 8 pages • 2021
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MGMT 31111 Giordano: Positioning for international Expansion 
Marcelo Monserrate-Gordon 
15/SP_MSSIL_7007_81D Global Mktg/Service Industry 
 
1. Describe and evaluate Giordano’s product, business and corporate strategies. 
 	Product Strategy: Giordano sees itself as being more than just a retailer of casual apparel. Besides its brand name, logo, style and quality, excellent service has become part of the tangible pr 
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2. Describe and evaluate Giordano’s current positioning strat...
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