AUI 3703 ASSIGNMENT 2
Johns Hopkins University
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AUI 3703 ASSIGNMENT 2
- Exam (elaborations) • 13 pages • 2021
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2.1. Discuss the mission of ReadAlot in the context of organisational performance. 
Elaborate on the relationship between mission and performance objectives. 
 The mission statement as a managerial tool, allows management the power to direct the 
behaviour of individuals and teams within an organisation. 
 The mission statement has three crucial functions: 
o It communicates the purpose of the organization to stakeholders(customers, 
employees, shareholders and investors), 
o It appraises ...
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