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C201 Business Acumen exam (181 questions and answers).
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C201 Business Acumen exam (181 questions and answers).
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C201 BusinessAcumen exam
(181 questions
and answers)
Which part of the organizing process aids in
effective and efficient progress toward planned
goals and often results in changes within the
organization? - answer Evaluating results
What is the result of a company increasing the
delegation of authority and the span of control? -
answer Increased number of direct reports per
manager
Which two key elements does an effective
organization include? - answer Human interaction,
structure
,Why does a line organizational structure function
most effectively in a crisis situation? - answer It
established a direct flow of authority
Number the seven steps in the recruiting and
interviewing process from first to last. - answer 1)
Define job requirements, 2) Contact and visit
colleges for applicants/interns, 3) Conduct
employment tests, 4) Review resumes, 5) Conduct
candidate interviews, 6) Follow up interviews, 7)
Hiring determination
Which primary driver does management use for an
organization's structure? - answer Achievement of
company goals
Which step in the organizing process results in
management group work activities into units
within the organization? - answer
Departmentalization
A high tech startup company is launching a
marketing campaign for its new social media portal
by highlighting how the portal exceeds the
connectivity and collaboration capabilities of all
other social media sits. Which type of competitive
advantage is this company leveraging? - answer
Customer loyalty
, Which marketing strategy is devoted to
maintaining continuous bottom line prices than
relying on short term price cutting tactics such as
cents off coupons, rebates, and special sales? -
answer Everyday low pricing
When would a pull promotional strategy enhance a
competitive advantage to market a product better
than a push strategy? - answer When demand for
the product is driven by the end user
Which marketing tool is essential to building an
effective relationship marketing campaign? -
answer An affinity program
Which element of the promotional mix has the
advantage of messaging that can be tailored for
each customer, but the disadvantage of a high cost
per contact? - answer Personal Selling
What three factors should be addressed in a
successful marketing plan? Choose 3 answers. -
answer Target Market, Sales revenue goals, Plan
implementation timeline (not on list, marketing
budget)
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