Exam (elaborations)
AGEC 340: Exam 1 Over the Books Concepts Questions and answers | 2024 | 2025 with 100% Guaranteed Success | Rated A+
- Course
- Institution
AGEC 340: Exam 1 Over the Books Concepts Questions and answers
[Show more]
Seller
Follow
ACTUALSTUDY
Reviews received
Content preview
AGEC 340: Exam 1 Over the BooksConcepts
#1 fast food chain - correct answer-Mcdonalds
#1 food distibutor - correct answer-Sysco
#1 food processor - correct answer-PepsiCo Inc.
#1 food Supermarket Chain - correct answer-Walmart
3 basic distribution systems in Agribusiness - correct answer-1. manufacturer-direct
distribution system
2. dealer distributor distribution system
3. distributor distribution system
3 Primary Sectors of the Agricultural Supply Chain - correct answer-1. Food Sector
2. Production Sector
3. Input Supply Sector
4 Key Tasks of Agribusiness Managers - correct answer-1. planning
2. organizing
3. directing
4. controlling
4 P's of marketing - correct answer-- promotion decisions
- product decisions
- price decisions
- place decisions
5 Marketing Activities involved in a Strategic Market Plan - correct answer-1. Conduct a
SWOT analysis
2. Choose a target market
3. Define a position
4. Develop the appropriate marketing mix
5. Evaluate/refine the Marketing Plan
5 Stages of New Product Users - correct answer-1. Innovators
2. Early Adopters
3. Early Majority
4. Late Majority
5. Laggards
5 Steps to Promotion Strategy - correct answer-1. Identify the target audience
2. Determine the communication objective
, 3. Design the message
4. Select the communication channel
5. Manage the implementations of the program
6 Steps of Planning Process - correct answer-1. Gather facts.
2. Analyze the facts
3. Forecast change
4. Set goals/performance objectives
5. Develop alternatives
6. Evaluate Results
8 Functions of Sales Person - correct answer-1. direct selling responsibilities
2. indirect selling responsibilities
3. handling complaints
4. public relations
5. market intelligence
6. technical and product information
7. record keeping
8. collections
8 Unique Dimensions of the Food and Agribusiness Markets - correct answer-1. Food as a
Product
2. Biological Nature of Production Agriculture
3. Seasonality Nature of Business
4. Uncertainty of Weather Conditions
5. Types of Firms
6. Variety of Market Conditions
7. Rural Ties
8. Government Involvement
A successful firm only survives when it ______________, ______________, and
___________________ - correct answer-efficient, effective, sustainable
actionable - correct answer-- can the firm effectively serve the segment?
Advertising - correct answer-- mass communication to potential customers usually through
public communications media
Americans have the _________________ variety of food in the world available at the
_________________ cost - correct answer-highest; lowest
Assessing the competitive environment through a SWOT analysis requires understanding: -
correct answer-1. The general trends in the market
2. Strengths/weaknesses of competitors
3. current and anticipated needs of customers
4. the firms strengths and weakenesses
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller ACTUALSTUDY. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $7.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
76658 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now