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Capsim Exam Study Guide--Business Policy (Williamson) – Q’s and A’s
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Capsim Exam Study Guide--BusinessPolicy (Williamson) – Q’s and A’s
When opening the Excel version of Capstone®, you should do what to
Macros?
a. Enable
b. Disable
c. Engage
d. Disarm
e. Does not matter - -a. Enable.
-If there are two identical products, one that has 100% accessibility and one
that has 0% accessibility:
a. the one with 0% accessibility will not sell at all because consumers can't
find it.
b. the product with 100% accessibility will outsell the other 2 to 1 providing
all other attributes are identical.
c. the one with 0% accessibility will not sell at all because consumers do not
know of it.
d. the product with 0% accessibility will only sell after all other products have
sold in that segment.
e. the product with 100% accessibility will outsell the other 3 to 1 providing
all other attributes are identical. - -b. the product with 100% accessibility will
outsell the other 2 to 1 providing all other attributes are identical.
-How many products does every team start with?
a. One product
b. Four products
c. Ten products
d. Five products
e. None of the above - -d. Five products.
-What are three of the five Segments?
a. Traditional, Low End, Performance
b. Traditional, Low End, Cost End
c. Low End, High End, middle End
d. Median, Size, High End
e. Performance, Size, Cost - -a. Traditional, Low End, Performance.
-A segment manager's task is to
,a. decide which products enter the segment.
b. verify the products entering and leaving a segment, the margin potential
for those products, capacity level
and the distribution system as compared to competitors.
c. review margin potential for each segment and evaluate the capacity for
each segment compared to the
competition.
d. evaluate the capacity for each segment based on total demand and the
competitor's capacity; evaluate the
margin potential of all products and the distribution systems.
e. none of the above. - -b. verify the products entering and leaving a
segment, the margin potential for those products, capacity level
and the distribution system as compared to competitors.
-What is the difference between the market segments at the beginning of
the round to the final round?
a. They all drift at an average rate of .7; down and to the right.
b. The fine cuts overlap in the beginning and in year 8 only the rough cuts
overlap.
c. The fine and rough cuts overlap in the beginning and by round 8 neither
the fine nor rough cuts overlap.
d. The traditional and low segment rough cuts overlap but all the remaining
segments do not.
e. The High, Traditional and Low segment rough cuts overlap but all the
remaining segments do not. - -b. The fine cuts overlap in the beginning and
in year 8 only the rough cuts overlap.
-Successful managers will:
a. Create a strategy
b. Coordinate company activities
c. Analyze the market and its competing products
d. A and B
e. A, B, and C - -e. A, B, and C.
a. Create a strategy
b. Coordinate company activities
c. Analyze the market and its competing products
-True of False: After you have uploaded your decisions to the website, you
can change your official decisions as many times as you want prior to the
processing date and time of the round. - -True.
, -Once you upload your official decisions during a round, how many times
can you change them before the end of the
round?
a. 0
b. 1
c. 2
d. 5
e. As many times as you want - -e. As many times as you want.
-What trend can be explicitly observed in the industry in which your
company is operating?
a. More and more products are sold directly to the private end consumer.
b. Products become more and more expensive.
c. Products become smaller and smaller.
d. Customers show less and less brand loyalty - -c. Products become smaller
and smaller.
-On the perceptual map, the percentage of customers interested in a
product positioned outside of the rough cuts of that
product is
a. 0%
b. 2%
c. 5%
d. 10%
e. 20% - -a. 0%.
-MTBF is measured in
a. day increments.
b. hour increments.
c. minute increments.
d. 30-minute increments.
e. 15-minute increments. - -b. hour increments.
-Customers that want low prices and are willing to sacrifice miniaturization
and performance are in the
a. traditional segment.
b. high End segment.
c. low End segment.
d. performance segment.
e. size segment. - -c. low End segment.
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