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Consumer Behavior Building Marketing Strategy 13th Edition by David L Mothersbaugh - Test Bank
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Consumer Behavior Building Marketing Strategy 13th Edition by David L Mothersbaugh - Test Bank
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, Chapter 01Consumer Behavior and Marketing Strategy
Multiple Choice Questions
1. The rise of social media has
A. shifted power from marketers to consumers.
B. helped to strengthen the shift of power from consumers to
marketers.
C. helped give rise to the development of online crowd
seeking.
D. helped marketers like CVS listen and adapt to consumers in real
time.
E. A and D
2. _____ is the study of individuals, groups, or organizations and the processes they use to select, secure, use,
and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes
have on the consumer and society.
A. Marketing
B. Consumer
behavior
C. Psychographics
D. Demographics
E. Psychology
3. One primary function of Harriet's job is to study individuals, groups, or organizations and the processes
they use to select, secure, use, and dispose of her company's products and services to satisfy needs and the
impacts that these processes have on the consumer and society. Harriet works in the field of _____.
A. social
psychology
B. cognitive psychology
C. managemen
t
D. consumer behavior
E. organizational behavior
1-1
Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
,4. Which of the following is NOT true regarding consumer behavior?
A. Organizations are applying theories and information about consumer behavior on a daily
basis.
B. It is often necessary to conduct
research.
C. Consumer behavior is a complex, multidimensional
process.
D. The overall model of consumer behavior presented in the text is accurate in predicting consumer
behavior.
E. Marketing practices designed to influence consumer behavior involve ethical issues that affect the firm,
the individual, and society.
5. Which of the following is a key aspect regarding consumer behavior?
A. Organizations are applying theories and information about consumer behavior on a daily
basis.
B. It is often necessary to conduct
research.
C. Consumer behavior is a complex, multidimensional
process.
D. Marketing practices designed to influence consumer behavior involve ethical issues that affect the firm,
the individual, and society.
E. All of the above are key aspects.
6. Which of the following is NOT an application of consumer behavior?
A. marketing
strategy
B. human resource
management
C. regulatory
policy
D. informed consumers
E. social marketing
7. Thomas wants to gain a usable understanding of consumer behavior in order to help him become a more
effective marketing manager. Which application of consumer behavior does this represent?
A. marketing
strategy
B. regulatory
policy
C. social
marketing
D. informed consumers
E. resource management
1-2
Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
, 8. _____ is the application of marketing strategies and tactics to alter or create behaviors that have a positive
effect on the targeted individuals or society as a whole.
A. Social marketing
B. Consumer
behavior
C. Regulation
D. Proactive marketing
E. Ethical marketing
9. Mia is concerned how her marketing activities will affect individual consumers as well as society at large.
Mia is implementing _____.
A. conscientious marketing
B. regulated
marketing
C. ethical
marketing
D. proactive marketing
E. social marketing
10. Most economically developed societies are legitimately referred to as _____ societies.
A. marketing
B. proactive
C. consumption
D. competitive
E. enhanced
11. Which of the following is used by firms to influence consumers?
A. ads
B. package
s
C. store
environments
D. sales pitches
E. all of the above
1-3
Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
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