100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Previously searched by you
Previously searched by you
logo
Test Bank for Integrated Advertising, Promotion, and Marketing Communications, 9th Edition by Kenneth E Clow $29.49   Add to cart
Quickly navigate to
Preview
  2.  
  3. MKT223
  4.  
  5. MKT223

Exam (elaborations)

Test Bank for Integrated Advertising, Promotion, and Marketing Communications, 9th Edition by Kenneth E Clow

1 review
 297 views  8 purchases
  • Course
  • MKT223
  • Institution
  • MKT223

Test Bank for Integrated Advertising, Promotion, and Marketing Communications 9e 9th Edition by Kenneth E Clow, Donald E Baack. ISBN-13: 4345 Full Chapters test bank included PART 1: THE IMC FOUNDATION Integrated Marketing Communications Brand Management Buyer Behaviors The IMC Plannin...

[Show more]

Preview 1 out of 762  pages

Document information

  • December 27, 2022
  • 762
  • 2022/2023
  • Exam (elaborations)
  • Questions & answers

Subjects

Written for

  • MKT223
  • MKT223

1  review

review-writer-avatar

By: amjaadabdullah • 7 months ago

Seller

avatar-seller
Tutor247

Reviews received

Content preview

Integrated Advertising, Promotion & Marketing Communications, 9e (Clow/Baack)
Chapter 1 Integrated Marketing Communications

1) In the communications model, an animated spokesperson character in a commercial is the:
A) sender.
B) transmission device.
C) decoder.
D) receiver.
Answer: A
Difficulty: Moderate
Skill: Definition (Concept)
AACSB: Application of knowledge
LO: 1.1 How does communication take place?

2) When Sean shops for an automobile, which are the senders in the communication process?
A) Honda and Toyota
B) NBC and CSPAN
C) The New York Times and the Chicago Sun Times
D) A website and social media
Answer: A
Difficulty: Moderate
Skill: Application
AACSB: Written and oral communication
LO: 1.1 How does communication take place?

3) In the communication process, a television signal containing a commercial is the:
A) sender.
B) transmission device.
C) decoding system.
D) noise or clutter in the model.
Answer: B
Difficulty: Moderate
Skill: Application
AACSB: Application of knowledge
LO: 1.1 How does communication take place?

4) In the communication process, feedback is:
A) a sales pitch recited by a salesperson.
B) the database manager finding a statistical oddity.
C) a social media network.
D) a purchase decision by a consumer.
Answer: D
Difficulty: Challenging
Skill: Application
AACSB: Integration of real-world business experiences
LO: 1.1 How does communication take place?

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller Tutor247. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $29.49. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

72349 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$29.49  8x  sold
  • (1)
  Add to cart