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Business English Glossary 1 (Business Studies, InHolland)
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This is a glossary created for the Business English 1 course, it saves you a lot of time and has everything you need to learn.
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Woordenlijst Business English 4 (Marketleader, Pearson)
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Tentamenvoorbereiding Zakelijk Engels 2.2
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Unit 2Words:
Brand (merk) : the name of a product produced or sold by a particular company
Customer (klant): a person or an organization that buys a product or service
Market (markt): the people who might want to buy something, or a part of the world where
something is sold
Marketing: the business activity that involves finding out what customers want, using
that information to design products and services, and selling them effectively
Product: something that is manufactured or grown to be sold, usually in large quantities
Word Partnerships:
Marketing mix: the combination of actions a company uses when selling a product or service. These
are often described as the four Ps (= product, price, place, and promotion)
Market penetration (marktpenetratie):
EN: the degree to which a product or brand is bought, used, or known by
a particular group of customers
NL: Marktpenetratie is de mate waaraan een product of dienst door potentiële klanten bekend is
en/of gebruikt wordt
Market adaptation (markt adaptatie):
NL: aanpassen van de markt, kiezen voor een andere markt.
Market segmentation (marktsegmentatie):
EN: the dividing of all possible customers into groups based on their needs, age, education
NL: Het opdelen van een markt in verschillende, van elkaar te onderscheiden groepen afnemers, voor
wie het wenselijk kan zijn een bepaalde marketingstrategie of marketingmix toe te passen
Adaption (adaptatie):
EN: The process of changing to suit different conditions
NL: Aanpassen. Bijvoorbeeld van een buitenlandse reclamecampagne voor gebruik in eigen land.
Product placement (sluikreclame):
EN: a way of advertising a product by supplying it for use in films or television programmes
NL: reclametechniek waarmee men producten promoot door middel van het laten verschijnen van
producten in tv-programma's, films, televisieseries of youtubefilmpjes.
Product portfolio:
EN: The collection of all the products or services offered by a company.
Product feature (producteigenschap):
EN: characteristics of your product that describe its appearance, components, and capabilities
NL: Al of niet functioneel bewust aangebracht (gebruiks)kenmerk om het product te doen
onderscheiden van andere producten.
Customer profile (klantprofiel): a description of a business's typical customers
Customer retention (klantbehoud):
EN: the fact of keeping a customer for a period of time
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