MKTG 3340 EXAM BUNDLE(COMPLETE)

MKT 3340 Exam 1 Correct QuestioFormal definition of Marketing - ANSWER process of planning and executing the conception, pricing, promotion, and distribution of stuff to create exchanges that satisfy people The goal of marketing is - ANSWER exchange exchange - ANSWER people giving up something...

marketing 3340 exam 1 Correct Questionsrelationship marketing - ANSWER links organization to customer, employee, supplier, other partners for mutual long term benefit before and after sale customer value - ANSWER best price, product, service product - ANSWER good, service, idea bundle intangib...

MKT 3340 Final(Latest Update 2023-Ch. 11 - ANSWER Which of the following was NOT one of the four types of analysis objectives mentioned in your textbook? - ANSWER Type II analysis Computing the average number of dollars college students have on their credit card balances exemplifies: - ANSWER...

MKT 3340 Exam 1 Correct Questions Marketing - ANSWER the process of planning and executing the conception, pricing, promotion, and distribution of stuff to create exchanges that satisfy people. Exchange - ANSWER people giving up something to receive something they would rather have What is mar...

MKTG 3340 EXAM 1 correct 100%Role of Marketing - ANSWER marketing is engaging customers and managing profitable customer relationships. the aim of marketing is to create value for customers in order to capture value from customers in return goal: attract new customers by promising superior value ...

MKT 3340 Final Exam Correct What is the nonprofit sector positioned well to be considered an expert source? - ANSWER 1. Level of purity 2. Less powerful 3. They help real people with real problems What are the five qualities of a good expert source? - ANSWER 1. Accessibility 2. Be Cooperativ...

MKTG 3340 EXAM 1 CorrectElements necessary in order for marketing to occur - ANSWER -2+ parties w/ unsatisfied needs (in order to have a marketing exchange) -DESIRE & ABILITY to satisfy those needs ("whats your budget?" - A way for the parties to COMMUNICATE - Something to exchange (that both p...

MKT 3340 Final exam review correct 100% What is the Procedure for Drawing a sample? - ANSWER Step 1: Define the target population - Target population: Section you are interested in studying. Step 2: Identify the sampling frame. Step 3: Select a sampling procedure. Step 4: Determine the samp...

MKT 3340 Exam 2 Correct Questions & Answers(graded A) PEST Analysis - ANSWER Political, Economical, Social, Technological SWOT Analysis - ANSWER Strengths, Weaknesses, Opportunities, Threats 7 values of ____ - ANSWER excellence, innovation, joy, teamwork, respect, integrity, social profi...

MKT 3340 (Marketing Research) Exam #2 Final Exam Review 100% correct! Population - ANSWER A population is all cases that meet designated specifications for membership in the group Census - ANSWER A census is defined as an accounting of everyone in the population. Defining the Target Populat...

MKT 3340 Exam 2 – Morris accuObservation - ANSWER Does not involve questioning respondents - Involves recording respondent's actions - Setting is important (natural vs. contrived) - Advantages: objective, accurate Communication - ANSWER Involves questioning respondents - Involves responden...

Marketing 3340 Final correct 100%Value - ANSWER Perceived Benefits/Price Value Pricing - ANSWER The practice of simultaneously increasing product and service benefits and maintaining or decreasing price Costs - ANSWER Psychological Temporal Monetary Psychological Costs - ANSWER Mental Ene...

MKT 3340 EXAM 2 accurate QuestFirst step in creating a nonprofit marketing strategy - ANSWER defining who it is you are trying to reach the general public includes - ANSWER everyone to define your audience, first you need - ANSWER to recognize that most nonprofits have multiple audiences se...

MKTG 3340 Exam 3| 50 QUESTION How do intermediaries create value? - ANSWER Transactional Function: buying/selling/risk taking Logistical Function: storing/assorting (mix of products)/sorting(lots of a single product)/bulk breaking(one large item broken down)/transporting Facilitating: financing/g...