Economics, Culture and Social Theory notes

MGT6311 FINAL EXAM GUIDE WITH RESOURCES Benefits of Onsite Video - Create Buzz: create new awareness and interest via viral advocacy - Disseminate Information More Clearly: easier for a customer to see a product in action - Build product/service interest: Seeing and hearing a person talk can be a more engaging process - Entice Conversion/Purchase: help the influence of conversion or purchase - Providing Control: make it easy for users to control the video Onsite...

MGT6311 FINAL EXAM GUIDE WITH RESOURCES Benefits of Onsite Video - Create Buzz: create new awareness and interest via viral advocacy - Disseminate Information More Clearly: easier for a customer to see a product in action - Build product/service interest: Seeing and hearing a person talk can be a more engaging process - Entice Conversion/Purchase: help the influence of conversion or purchase - Providing Control: make it easy for users to control the video Onsite...