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MGT 4302 Business Strategy Chapter Notes
Chapter 6: Strengthening a Company's Competitive Position: Strategic, Moves, Timing, and Scope of Operations Introduction The chapter presents the pros and cons of taking strategy-enhancing measures to strengthen a company’s competitive position Why a company’s strategy evolves over time. Choosing the basis for competitive attack. Offensive strategies to protect its market position Decisions broadening resources and increasing capabilities, achieving cost efficiencies, or strengt...
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Chapter 6: Strengthening a Company's Competitive Position: Strategic, Moves, Timing, and Scope of Operations Introduction The chapter presents the pros and cons of taking strategy-enhancing measures to strengthen a company’s competitive position Why a company’s strategy evolves over time. Choosing the basis for competitive attack. Offensive strategies to protect its market position Decisions broadening resources and increasing capabilities, achieving cost efficiencies, or strengt...